Social Media Guidelines

  • Describe yourself as an OMsignal ambassador
  • Tag @omsignal
  • Use the ambassador hashtag: #ombraGirl
  • Use your personalized hashtag (if applicable)


  • Post at least once per week
  • Your posts should be about your experience using the product.
  • Your post should include:
    • a photo and/or
    • a screenshot of the app OMrun to showcase the results of your run.
  • Tag @omsignal


  • Use the ambassador hashtag: #ombraGirl
  • Use our product hashtag. #ombra
  • Your can add other hashtags as well


    Virtual Challenges
    • We are planning to have virtual challenges every two months.
    • Your participation will be essential
    • All the details will be communicated to you at least 7 days prior to the beginning of the challenge


    Managing Negative Social Media Comments


    Not everything requires a response - The beauty of social media is scale. Here are 4 of the most typical profiles of negative social media commenters.



    If the customer is posting on a social media page owned by OMsignal, OM Customer Care is always first in line to respond. 


    Trolls - Solution: Monitor only. Avoid responding to specific posts. If it contravenes the house rules (such as profanity), then the post is removed and logged in by the Customer Care Manager.


    Ragers - Solution: Let them vent. Monitor only. Nothing you can do will make them happy. They simply need to let their voice be heard. Customer care may need to jump in if others engage in the discussion. This will be case specific.


    Misguided Users - Solution: Fix the facts.


    Unhappy Customers - Solution: Rectify the situation and act upon a reasonable solution within the post, whenever necessary try to be transparent for others to see, however, if sensitive information needs to be gathered, please take offline by inviting them to email customer service directly at