Powered by a new USD$10-million investment led by Relay Ventures, OMbra debuts with a new mobile app that brings the science of mindful running to women worldwide
MONTREAL – September 19, 2016 – OMsignal (OM) is reinventing the way women hit the ground running with the official release of its flagship product, OMbra -- now available online at omsignal.com and in select retail stores across the U.S. and Canada.
Fashioned with the female spirit in mind, OMbra is entirely designed for her, from the bra itself to the digital coaching experience. Embedded with patent-pending sensor technologies, it accurately captures the body’s deepest signals and streams the data to the user’s mobile device. OM goes beyond the basic heart rate of smartwatches. It is the first-ever sports bra to combine accurate heart and breathing rhythms to deliver actionable insights for runners of all levels.
"Our focus was to create a beautiful sports bra to enhance a woman’s body, respond to the unique strains of running, and accurately detect the body’s core signals,” said Joanna Berzowska, Head of Electronic Textiles at OM. “Boasting specially engineered fabrics and advanced sensory technology, OMbra truly is a product of science and engineering that simultaneously features innovative and inspired design.”
With OMbra comes OMrun, a deeply personalized running app for women. OMrun scientifically determines each person’s intensity level for optimal progress and fat burning results, while helping reduce the risk of injury and fatigue.
“OMbra came to fruition through years of research, development and experimentation with female runners of all levels,” said Stephane Marceau, CEO and Co-Founder of OM. “From the hundreds of women who tested the bra, we tried to enable a very simple and mindful approach to running that strikes a balance between the will to progress and achieve specific fitness goals, and the simple, healthy pleasures of running.”
OM’s latest round of financing brings OMbra to consumers worldwide and furthers the company’s market and technological leadership in smart apparel. Valued at USD$10-million, the round includes investments from new and previous venture capitalists from the US, Canada, and Asia, including Relay Ventures, MAS Holdings, Bessemer Venture Partners, Techstars Ventures, Real Ventures, Mistral Ventures, Primera Capital, Investissement Québec, and Export Development Canada.
“OMsignal brings together a dynamic combination of IoT, mobile technology and fashion know-how, along with an experienced team of professionals,” said Alex Baker, Partner at Relay Ventures. “The company has the potential to positively change consumers’ lives. We look forward to playing a role in helping OMsignal turn active apparel and everyday clothes into connected objects that make us all fitter and healthier.”
Based in Montreal, Canada, OMsignal is a primary contributor to the world’s leading city in smart textile innovation.
Learn more about OMbra and OMrun. Watch the video now.
At OMsignal, we believe that greatness comes from within. We seamlessly weave technology into life by designing beautiful and functional smart apparel to help people live active, fit and healthy lives. With OM’s technology, clothes can read the body’s deepest signals, interpret them into actionable insights, and then wirelessly communicate them directly to your mobile device. OM is the maker of OMbra, the world’s smartest sports bra, and the biometric technology powering OMrun, the mobile app experience for mindful running. We also power leading apparel brands with our proprietary platform, serving as the smart textile and software technology behind Ralph Lauren’s PoloTech collection, which launched at the US Open. OM is based in Montreal, the global hub for smart textile innovation. It is backed by leading venture capital funds from the US, Canada, and Asia, OM is comprised of a multidisciplinary and diverse team of smart textile engineers and designers, software and hardware engineers, biomedical and sports scientists, mobile UX developers, as well as active apparel marketers.