OMblog

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OMsignal Launches New Smart Sports Bra; Offers Truly Feminine Tech That Goes Beyond the Smartwatch and Wrist-Based Trackers

OMsignal Launches New Smart Sports Bra; Offers Truly Feminine Tech That Goes Beyond the Smartwatch and Wrist-Based Trackers

Powered by a new USD$10-million investment led by Relay Ventures, OMbra debuts with a new mobile app that brings the science of mindful running to women worldwide MONTREAL – September 19, 2016 – OMsignal (OM) is reinventing the way women hit the ground running with the official release of its flagship product, OMbra -- now available online at omsignal.com and in select retail stores across the U.S. and Canada. Fashioned with the female spirit in mind, OMbra is entirely designed for her, from the bra itself to the digital coaching experience. Embedded with patent-pending sensor technologies, it accurately captures the...

The Battle of the Sports Bra

The Battle of the Sports Bra

By: Stéphane Marceau, Co-founder & CEO of OMsignal Nike and Victoria’s Secret are engaged in an all out fight for the sports bra market. The smart bra may change that battlefield. The battle is on. Over the last months, the largest and most iconic activewear brands in the world have been throwing everything they’ve got at winning over the active woman. Nike and Adidas built their brands competing on running shoes above all. Now, in addition to those giants,  UnderArmour and Victoria’s Secret are also engaged to win the Battle of the Sports bra and the hearts of active women...

What is Mindful Running?

What is Mindful Running?

By: Stephane Marceau, Co-founder & CEO of OMsignal (OM) Running is the most widely practiced sports activity in North America but most runners ignore the fundamentals of healthy running. Mindful Running is to balance the desire to progress with a healthy and enjoyable approach to running. Through years of research, interviewing and testing, we realized that women think of fitness and running in a very different way than men. The most commonly shared desire among female runners is listening to their body when they run. Men tend to be far more interested in comparing themselves with others (and if possible...

The New Age of Smart: Running Within Your Zones

The New Age of Smart: Running Within Your Zones

By: Eric Reiher, Head of Algorithms and Triathlete   The latest science will make your runs more personable, precise and progressive.   “Do you want to run faster? Then you need to slow down.” - Matt Fitzgerald   You may have been training hard for years. You may find yourself pouring blood, sweat and tears into every fast-paced running regiment you find on Pinterest, iPhone applications and the like. But chances are, this “no pain, no gain” concept you’ve learned to swear by isn’t working out so hot. Why? Because you actually need to run slow in order to race...

The Magic Behind the Ultimate Sports Bra

The Magic Behind the Ultimate Sports Bra

By: Aldjia Begriche, Head of Smart Textiles, M.Sc. Textile Engineering & Pascal Fortier, Biosignal scientist, PhD in Neuroscience Biomechanically Engineered, Women-Inspired. Inadequate support is a common issue in sports bras on the market. When the creators at OM decided it was time to develop a product that support your active lifestyle and advance your performance to new heights, they worked hard on features that do the job. Your straps are constantly falling off your shoulders. That harsh underwire is killing your torso. You fear a long run in the sun because your breast moves all over the place and you don’t...